PROFESSIONAL ACCOMPLISHMENTS

Generated annual billing of $45M.

Exceeded projected goals and achieved quarterly and yearly increases. Surpassed goals on a consistent basis.

Responsible for national, regional and local account base.

Developed, advanced and enhanced national, regional and local account base in all aspects for all products including advertising & marketing resulting in increased sales for all distributed partners.

Solicited, set up, and maintained new accounts also creating relationships with customers from networking, referrals, and cold calling focusing the needs while devising creative profitable methods on how to serve them.

Honored with highest award in the industry, National Association Recording Merchandisers, NARM - Label / Sales of The Year 2 consecutive years – 2005 and 2006 achieved by solid relationships both professional and personal.

Implemented and initiated successful national and regional sales campaigns including analytical forecasting, inventory management, budgeting, advertising, publicity.

Initiated innovative advertising campaigns in all facets of media including online, print, and radio developing relationships, knowledge and skills in all facets of media.

Successfully developed and established non traditional venues for sales including lifestyle marketing and new media marketing resulting in new avenues for sales increasing overall company performance.

Cultivated long lasting relationships with artists, artist management, and venues including an understanding of performance on all scales.

Developed a start up position responsible for proactively driving sales from national, regional and local account base including companies and institutions in all aspects for numerous product lines and services.

Set up, cultivated and directed a Regional Office including both Sales Staff, Marketing Staff, Administrative Staff as well as interns of 40+ enabling, assuring and strengthening presence in the market place including campaigns using all media available.

Influenced, interacted and directed the national distribution team including national and regional account base resulting in a well informed team able to increase sales and achieve goals.

Directed and managed national field marketing and sales staff resulting in a well informed team able to achieve sales increases.

Created unique presentations for meetings, conferences and conventions resulting in numerous accolades, effectively communicating and providing an understanding of information resulting in increased sales.

Engaged in outside sales driving incremental traffic and sales into the retail locations.

Researched markets on a national basis increasing account base.

Increased yearly sales by initiating and implementing sales plans, monthly programs and promotions.

Cultivated a profitable and national award winning advertising department for a chain of 60 retail stores including 5 markets managing and guiding a quality oriented staff achieving both promotion and profit for the company.

Involvement with major metro media on all levels of negotiation and buying.

Managed, owned and operated successful retail outlet in all aspects of operation, including staffing, purchasing, marketing, promotion and business.