Tuesday, May 25, 2010
WELCOME
Hello, I know your time is valuable and I would quickly like to talk about music, books, films, and other cultural conversations. Then, about how I have successfully sold and marketed these and how I can sell and market them or other items to you & for you.
AM I RIGHT FOR THE JOB ?
The advent of instant and inexpensive music downloads, pirating, global consolidation, and a shrinking marketplace made 2005 a difficult year for the Music Industry and the start of the challenging economic times that were on the horizon. I saw it coming and positioned our national distribution team to be ahead of the curve. The result was an award for "Best Label of the Year" by the industry’s most prestigious organization consisting of members and peers from all areas of the business. We repeated this performance and accolade the following year, 2006. My transferable talents would be suitable in any industry that offers a challenging sales management / sales position that is tailored to my experience, knowledgebase, and abilities. I believe I can maximize my skills for the benefit of any organization that values a flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
As an award winning National Sales Director, a Regional Director, and as an Advertising Director I have accumulated the skills to be a seasoned professional and goal driven leader who maintains a productive climate and confidently motivates, mobilizes and coaches employees to meet high performance standards. I have proven to be a continuous relationship-builder with highly developed interpersonal skills whose honesty and integrity prove for effective leadership and optimal business relationships excelling at building trusting relationships with customers and colleagues.
As a resourceful team player and results-driven achiever, I have exemplary planning and organizational skills, along with a high degree of detail orientation. I am a productive worker with a solid work ethic who exerts optimal effort in successfully completing tasks.
I have been fortunate that all facets of my career have enabled me to progress, learn, succeed, and simply enjoy what I do. I will continue that trend.
http://www.linkedin.com/pub/jeff-lusis/b/142/2b4
As an award winning National Sales Director, a Regional Director, and as an Advertising Director I have accumulated the skills to be a seasoned professional and goal driven leader who maintains a productive climate and confidently motivates, mobilizes and coaches employees to meet high performance standards. I have proven to be a continuous relationship-builder with highly developed interpersonal skills whose honesty and integrity prove for effective leadership and optimal business relationships excelling at building trusting relationships with customers and colleagues.
As a resourceful team player and results-driven achiever, I have exemplary planning and organizational skills, along with a high degree of detail orientation. I am a productive worker with a solid work ethic who exerts optimal effort in successfully completing tasks.
I have been fortunate that all facets of my career have enabled me to progress, learn, succeed, and simply enjoy what I do. I will continue that trend.
http://www.linkedin.com/pub/jeff-lusis/b/142/2b4
EMPLOYMENT OVERVIEW
Universal Music Group - Vivendi - May 1995 > May 1999
Verve Music Group - Universal Music Group - Viendi May 1999 > December 2006
Borders Books And Music - October 2007 > June 2008
Brush Dance - May 2009 > February 2010
Verve Music Group - Universal Music Group - Viendi May 1999 > December 2006
Borders Books And Music - October 2007 > June 2008
Brush Dance - May 2009 > February 2010
SKILLS AND ABILITIES
As a successful salesperson, manager, and advertising director, I have achieved and mastered the skills and abilities necessary to beome successful.
First and foremost as an active listener I am able to give full attention to what others are saying weather they be a client or a coworker. The ability to take the time to understand the points being made is paramount while not interrupting, but asking appropiate questions at the appropiate time.
Speaking is as important. I have the ability to effectively communicate to both small and large groups with ability to convey information effectively.
Both of the previous skills make persausion effortless.
Being organized and methodical, time management, both my own and that of others, is natural to me.
I am able to read, comprehend and understand.
I am able to effectively communicate information and ideas speaking to others knowing that they understand. I am able to speak clearly.
Conversely, I have the ability to listen and understand information and ideas presented to be both verbally and written.
I am able to read and understand information that is presented to me in writing.
First and foremost as an active listener I am able to give full attention to what others are saying weather they be a client or a coworker. The ability to take the time to understand the points being made is paramount while not interrupting, but asking appropiate questions at the appropiate time.
Speaking is as important. I have the ability to effectively communicate to both small and large groups with ability to convey information effectively.
Both of the previous skills make persausion effortless.
Being organized and methodical, time management, both my own and that of others, is natural to me.
I am able to read, comprehend and understand.
I am able to effectively communicate information and ideas speaking to others knowing that they understand. I am able to speak clearly.
Conversely, I have the ability to listen and understand information and ideas presented to be both verbally and written.
I am able to read and understand information that is presented to me in writing.
EDUCATION
Franklin Pierce College, Rindge, NH
BA Marketing & Business
Bristol Eastern High School, Bristol, CT
BA Marketing & Business
Bristol Eastern High School, Bristol, CT
PROFESSIONAL ACCOMPLISHMENTS
Generated annual billing of $45M.
Exceeded projected goals and achieved quarterly and yearly increases. Surpassed goals on a consistent basis.
Responsible for national, regional and local account base.
Developed, advanced and enhanced national, regional and local account base in all aspects for all products including advertising & marketing resulting in increased sales for all distributed partners.
Solicited, set up, and maintained new accounts also creating relationships with customers from networking, referrals, and cold calling focusing the needs while devising creative profitable methods on how to serve them.
Honored with highest award in the industry, National Association Recording Merchandisers, NARM - Label / Sales of The Year 2 consecutive years – 2005 and 2006 achieved by solid relationships both professional and personal.
Implemented and initiated successful national and regional sales campaigns including analytical forecasting, inventory management, budgeting, advertising, publicity.
Initiated innovative advertising campaigns in all facets of media including online, print, and radio developing relationships, knowledge and skills in all facets of media.
Successfully developed and established non traditional venues for sales including lifestyle marketing and new media marketing resulting in new avenues for sales increasing overall company performance.
Cultivated long lasting relationships with artists, artist management, and venues including an understanding of performance on all scales.
Developed a start up position responsible for proactively driving sales from national, regional and local account base including companies and institutions in all aspects for numerous product lines and services.
Set up, cultivated and directed a Regional Office including both Sales Staff, Marketing Staff, Administrative Staff as well as interns of 40+ enabling, assuring and strengthening presence in the market place including campaigns using all media available.
Influenced, interacted and directed the national distribution team including national and regional account base resulting in a well informed team able to increase sales and achieve goals.
Directed and managed national field marketing and sales staff resulting in a well informed team able to achieve sales increases.
Created unique presentations for meetings, conferences and conventions resulting in numerous accolades, effectively communicating and providing an understanding of information resulting in increased sales.
Engaged in outside sales driving incremental traffic and sales into the retail locations.
Researched markets on a national basis increasing account base.
Increased yearly sales by initiating and implementing sales plans, monthly programs and promotions.
Cultivated a profitable and national award winning advertising department for a chain of 60 retail stores including 5 markets managing and guiding a quality oriented staff achieving both promotion and profit for the company.
Involvement with major metro media on all levels of negotiation and buying.
Managed, owned and operated successful retail outlet in all aspects of operation, including staffing, purchasing, marketing, promotion and business.
Exceeded projected goals and achieved quarterly and yearly increases. Surpassed goals on a consistent basis.
Responsible for national, regional and local account base.
Developed, advanced and enhanced national, regional and local account base in all aspects for all products including advertising & marketing resulting in increased sales for all distributed partners.
Solicited, set up, and maintained new accounts also creating relationships with customers from networking, referrals, and cold calling focusing the needs while devising creative profitable methods on how to serve them.
Honored with highest award in the industry, National Association Recording Merchandisers, NARM - Label / Sales of The Year 2 consecutive years – 2005 and 2006 achieved by solid relationships both professional and personal.
Implemented and initiated successful national and regional sales campaigns including analytical forecasting, inventory management, budgeting, advertising, publicity.
Initiated innovative advertising campaigns in all facets of media including online, print, and radio developing relationships, knowledge and skills in all facets of media.
Successfully developed and established non traditional venues for sales including lifestyle marketing and new media marketing resulting in new avenues for sales increasing overall company performance.
Cultivated long lasting relationships with artists, artist management, and venues including an understanding of performance on all scales.
Developed a start up position responsible for proactively driving sales from national, regional and local account base including companies and institutions in all aspects for numerous product lines and services.
Set up, cultivated and directed a Regional Office including both Sales Staff, Marketing Staff, Administrative Staff as well as interns of 40+ enabling, assuring and strengthening presence in the market place including campaigns using all media available.
Influenced, interacted and directed the national distribution team including national and regional account base resulting in a well informed team able to increase sales and achieve goals.
Directed and managed national field marketing and sales staff resulting in a well informed team able to achieve sales increases.
Created unique presentations for meetings, conferences and conventions resulting in numerous accolades, effectively communicating and providing an understanding of information resulting in increased sales.
Engaged in outside sales driving incremental traffic and sales into the retail locations.
Researched markets on a national basis increasing account base.
Increased yearly sales by initiating and implementing sales plans, monthly programs and promotions.
Cultivated a profitable and national award winning advertising department for a chain of 60 retail stores including 5 markets managing and guiding a quality oriented staff achieving both promotion and profit for the company.
Involvement with major metro media on all levels of negotiation and buying.
Managed, owned and operated successful retail outlet in all aspects of operation, including staffing, purchasing, marketing, promotion and business.
PERSONAL ACCOMPLISHMENTS
I am fortunate and proud of the fact that I have not only learned and grown in every position I have held, but enjoyed them all as well.
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